June 22, 2006 John F. Sturm, president and CEO of the Newspaper Association of America, talks to CEO Update about his association, issues facing his members, and representing a very visible industry. Q. The NAA has over 2,700 members including newspapers, marketing, advertising and circulation managers. That is a diverse membership with different priorities. How do you ensure that all those factions are represented? How do you keep them active and engaged in the association? JS: It is not very difficult. Through the federations or through committees, or working groups or whatever, we try to build as many constituent groups as possible. For example, even our general… Read More